Company Culture

Our company focuses on establishing harmony corporation culture while our commercial activities, thus formed our own corporation culture that includes company prospect, mission, business concept, management concept, core value and so on. We take our culture into products to enhance our competitiveness, and finally to become the leading company of dye intermediates industries around the world.

Company Prospect

To establish "Xinyu" brand, leading the world hair dye industry

Company mission

Create more profits to customers

Provide more chances to employees

Create more benefits to society

Core Value

Take people as foremost. Take honesty as basis. Create value and seek for perfect.

Business Concept

Create more value for customers with our best products and services

Create more value for company with customers’ satisfaction

Management Concept

Continuous improvement. Strive for excellence

Standard of Employees’ Behavious

For man: honesty, collaboration, keep on learning.

For work: serious, creative, strive for excellence